Creator Sydney McDonald thought the TikTok Creative Challenge was a scam when she first saw an advertisement for it while scrolling through the app last year. The Creative Challenge, launched in June, is a forum for creators to submit UGC-style ads at the request of brands. Five creators BI spoke with said they're earning thousands of dollars a month through TikTok's Creative Challenge. BI verified each of their earnings with screenshots of their TikTok Creative Challenge dashboard. McDonald said many creators she's met along the way have told her they've discovered the program through creators like her.

---

Persons: Sydney McDonald, McDonald, it's, TikTok, Muaaz Shakeel, Christina Johnson, Corey Barton, Johnson, Barton, they've, Caitlin Jenco, Shakeel, Jordan Erickson, she's, TTCC Organizations: Business, UGC, TikTok's Creative, Creative Locations: The Arizona